What To Do When You See Artwork Being Copied Without Permission

Recently, I read a comment on Linked In from an artist who was shown a local church calendar that had been put together by people in her area using scans of work by different artists. None of the artists were mentioned by name, no source was mentioned for the artwork, and no copyright notices were […]

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Not Getting Anywhere With Art Submissions? Often the Answer Has Nothing to Do With You or Your Art

I’m always amazed when artists thank me effusively for responding to their art submissions, especially when I turn them down. They seem to be just so very glad that someone actually took the time to respond to them, because with most submissions they never ever hear back. Not a positive, not a negative, not a […]

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Why Bringing in Top Licensed Art Makes a Whole Lot of Sense for Companies Who Want to Increase Their Sales

A few years back, I was contacted by a very large American company that had seen an image by one of our artists, that they saw in an ad we had run in an art licensing publication. They were interested in seeing what else this artist had created, and in learning how they might go […]

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Gotta Love Catalog Covers!

Janet Stever’s charming “Snuggle in the Snow” image got total placement on the cover of Carson Industries’ 2011 Fall/Holiday catalog for flags, mailbox wraps, floor mats and related seasonal products.  Click on the title to this posting to see the image. Can’t do better than the cover.  Congratulations Janet! – – – – (c) Lance […]

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5 Good Reasons Why You Should Follow Smart Retailer Magazine

Smart Retailer (formerly Country Business) is worthwhile following for anyone who is interested in licensing their artwork.  I’ll tell you a bit about the magazine, and then tell you why it’s important. The magazine has been published for almost 20 years by Emmis Communications of Indianapolis, Indiana, and is the sister publication to Country Sampler, a […]

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The 10 Key Points That Must Be In Every Licensing Agreement

Art licensing contracts come all sizes, shapes, formats and wording. Some have lots of fancy legal terms, while others may be poorly written or just too short to cover everything that should be covered in order to protect you and your rights. Here’s a checklist of 10 essential points that must be covered in each […]

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How to Get Your Foot in the Door and Begin Long-Lasting, Mutually-Beneficial Licensing Relationships with the Right People at the Best Companies.

An artist asked me today how you go about grabbing a client’s attention. She said that sometimes it seems like you have to have an inside connection in a company or it just doesn’t work. Good point, and so I’ve made it the subject of this article. Where exactly do you start? Sending artwork ‘cold’ […]

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