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Gotta Love Catalog Covers!

Janet Stever's charming "Snuggle in the Snow" image got total placement on the cover of Carson Industries' 2011 Fall/Holiday catalog for flags, mailbox wraps, floor mats and related seasonal products.  Click on the title to this posting to see the image. Can't do better than the cover.  Congratulations Janet! - - - -  (c) Lance J. Klass.  All Rights Reserved.  This article may not be reproduced with the expressed written permissio... [More]

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5 Good Reasons Why You Should Follow Smart Retailer Magazine

Smart Retailer Magazine is worthwhile following for anyone who is interested in licensing their artwork. [More]

The 10 Key Points That Must Be In Every Licensing Agreement

Art licensing contracts come all sizes, shapes, formats and wording. Some have lots of fancy legal terms, while others may be poorly written or just too short to cover everything that should be covered in order to protect you and your rights.

Here's a checklist of 10 essential points that must be covered in each and every licensing agreement. There's more, of course, but these 10 points are the basics, so be sure to look for them in every contract you're asked to sign
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How to Get Your Foot in the Door and Begin Long-Lasting, Mutually-Beneficial Licensing Relationships with the Right People at the Best Companies.

Artists want to know how to get their foot in the door at companies that used licensed art. There are several good ways to do so and to find the right people with whom you can begin long-lasting, pleasant and mutually-beneficial relationships. [More]

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Good Licenses are Based on Good Agreements

A good art licensing contract can form the basis for a long and successful relationship, so don’t overlook the paperwork on the road to what you hope will be success in licensing your art. [More]

Let's Be "Determinedly Optimistic" About Licensing Artwork for Retail

Now that we're rebounding from what's been called the worst economic recession since the Great Depression, companies that are smart enough to bring in bright, charming, compelling new artwork for their products are leading the way in retail. Here's my viewpoint on how art licensing has been turning around, and how we can all benefit. [More]

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How to Format Artwork So It Looks Good on the Internet

Don't slow down load times for your site because your file sizes are just too large to load quickly. Here's how to make them the right size. [More]

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4 Major Potholes on the Road to Success in Licensing Your Art, and How to Avoid Them

There are four major danger signs that can appear in an art licensing contract that can affect your control over future use of your art. Here's how to spot them and what you can do about them. [More]

The Six Most Common Mistakes Artists Make When Approaching Galleries

If you're a painter who wants to submit original works to galleries, this article and the book from which it is taken may help move your forward toward that goal. [More]

RSS - Know What That Is?

RSS feeds can help bring you vital information - automatically - about art, art licensing, or any subject that you're interested in. Here's how. [More]

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Will Showing Your Art Risk Copycats Ripping It Off?

Copyright pirates are a real risk in the world of art licensing, so what should artists do? Should they promote their work broadly and risk having it copied, or else hide it away and show it just to a few safe people? Here's my suggestion. [More]

Porterfield's is Now Showcasing New Art on Facebook!

Porterfield's Fine Art Licensing is now on Facebook! Just search on "Porterfield's Fine Art Licensing" to see the latest in new art from Porterfield's artists. [More]

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Now Publishing on ArtBistro!

Before putting your toe in the big hot tub of art licensing, it helps to know some of the basics you'll need to create and present artwork that has a better chance of gaining notice - and licenses! Here's a basic guide to some of the essentials you'll need, now published by ArtBistro. [More]

You Can Benefit from LIMA Without Having to Become a Member

LIMA's free daily SmartBrief is an easy way to stay in touch with major events in the licensing industry as well as gain free access to key articles that can help you expand your presence in the field. [More]

The First Step in Building Your Art Licensing Brand

You may find this hard to believe, but most of the artwork that’s sent to me for review could have been painted by anyone.  If the art hadn’t come in a package or attached to an email from a particular artist, I wouldn’t have a clue who the artist was who created the images that I’m looking at.  Strange?  Actually, it’s extremely common.  Never Forget To Sign Your Artwork You see, many artists just plain forget to sign their works.  ... [More]

Why Mailed Art Submissions Just Don't Work

Bypass the pitfalls of mailed art submissions to potential licensees, by using your email and simple, low-resolution art attachments to the right people at the right companies. [More]

A New International Resource for Artists

A new venue for artist and artist licensing promotion has been established, the new Art & Design Licensing Source Book, published by Max Publishing in the United Kingdom. [More]

And So We Begin!

This is the first posting on a blog site that I'm starting in order to continue a project that I began many  years ago.  Abuse of Artists Was Rampant Back then, I came upon instance after instance of abuses of artists at the hands of unscrupulous companies, and so I began to realize how little most artists know about the business of art.  It isn't taught in most art schools and BFA programs.  It should be, but it isn't, and the result for artists, whether they studied ... [More]
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