Why Exhibiting at Surtex is a Must for Serious Art Licensors Who Want to Succeed

Quite a Show! Surtex 2011 is over.  277 companies and individual artists participated in the show and in the process exhibited the works of over a thousand artists for viewing by almost 6,000 visitors representing manufacturers, retailers and developers of products destined for retail sale in every level of retail outlet from high end to […]

Continue Reading...

Understanding Copyrights and Licenses

This is the title of an intelligent and helpful article by David Bushell in Smashing Magazine online.  David is a senior website designer and front-end developer who blogs regularly at http://dbushell.com/. His article covers the in’s and out’s of copyrights and licensing both in the US and UK. Topics covered include copyright and licensing, ‘fair use’, ‘public […]

Continue Reading...

Welcome a Bright New Addition to Art & Art Licensing Blogs

About a year ago, AdaPia d’Errico created a blog on Tumblr, the free and easy-to-use blog site, to promote the artistic works of her sister, Camilla, a talented Canadian artist, illustrator and cartoonist.  As the blog developed, AdaPia began to diverge from solely promoting the art of her sister and of other bold and creative […]

Continue Reading...

How to Survive the Retail Landslide of the Great Recession

Remember the Retail Crash at the End of 2008? Christmas 2008 changed everything for retailers of consumer products.  Remember that awful retail season?  Or would we all rather forget it?  Retail sales took a serious plunge, mass marketers and independent retailers kept slashing prices and their margins in the hope of attracting more shoppers, and […]

Continue Reading...

Top 10 Checklist for How to Get Moving in Art Licensing, by Linda Mariano

When Lance and I spoke about me being a guest writer for his Business of Art Licensing Blog, I was on my way to ArtExpo in New York and excited about presenting several seminars there to the art industry.   Lance and I talked about my article and we thought it would be helpful to discuss […]

Continue Reading...

Are You Planning to Exhibit at the Javits Center in New York for the Very First Time? Here are Some Tips!

You’ve made the decision to exhibit at the Surtex or the National Stationery Show at the Jacob Javits Convention Center in New York City for the very first time.  Here are some tips for how to make your show more effective, and cut your expenses: 1 – Let show management know that you’re flexible with booth […]

Continue Reading...

What To Do When You Discover Your Art Has Been Stolen and Posted on the Internet

One of my artists recently discovered when searching for prior use of her images on cards, that an entire collection of her work was being offered as free internet postcards by a site that she had never heard of, and certainly had never authorized to use her copyrighted work. That may have happened to you.  […]

Continue Reading...

What To Do When You See Artwork Being Copied Without Permission

Recently, I read a comment on Linked In from an artist who was shown a local church calendar that had been put together by people in her area using scans of work by different artists. None of the artists were mentioned by name, no source was mentioned for the artwork, and no copyright notices were […]

Continue Reading...

Not Getting Anywhere With Art Submissions? Often the Answer Has Nothing to Do With You or Your Art

I’m always amazed when artists thank me effusively for responding to their art submissions, especially when I turn them down. They seem to be just so very glad that someone actually took the time to respond to them, because with most submissions they never ever hear back. Not a positive, not a negative, not a […]

Continue Reading...

Why Bringing in Top Licensed Art Makes a Whole Lot of Sense for Companies Who Want to Increase Their Sales

A few years back, I was contacted by a very large American company that had seen an image by one of our artists, that they saw in an ad we had run in an art licensing publication. They were interested in seeing what else this artist had created, and in learning how they might go […]

Continue Reading...

Gotta Love Catalog Covers!

Janet Stever’s charming “Snuggle in the Snow” image got total placement on the cover of Carson Industries’ 2011 Fall/Holiday catalog for flags, mailbox wraps, floor mats and related seasonal products.  Click on the title to this posting to see the image. Can’t do better than the cover.  Congratulations Janet! – – – – (c) Lance […]

Continue Reading...

5 Good Reasons Why You Should Follow Smart Retailer Magazine

Smart Retailer (formerly Country Business) is worthwhile following for anyone who is interested in licensing their artwork.  I’ll tell you a bit about the magazine, and then tell you why it’s important. The magazine has been published for almost 20 years by Emmis Communications of Indianapolis, Indiana, and is the sister publication to Country Sampler, a […]

Continue Reading...

The 10 Key Points That Must Be In Every Licensing Agreement

Art licensing contracts come all sizes, shapes, formats and wording. Some have lots of fancy legal terms, while others may be poorly written or just too short to cover everything that should be covered in order to protect you and your rights. Here’s a checklist of 10 essential points that must be covered in each […]

Continue Reading...

How to Get Your Foot in the Door and Begin Long-Lasting, Mutually-Beneficial Licensing Relationships with the Right People at the Best Companies.

An artist asked me today how you go about grabbing a client’s attention. She said that sometimes it seems like you have to have an inside connection in a company or it just doesn’t work. Good point, and so I’ve made it the subject of this article. Where exactly do you start? Sending artwork ‘cold’ […]

Continue Reading...

Good Licenses are Based on Good Agreements

I’ve been in art licensing for so long that I’ve heard a ton of “horror stories” from artists who’ve made mistakes that should have been completely avoidable. One of the worst comes from an inability to read and understand basic licensing contracts. Read It And Weep Here’s an example: one artist told me he was […]

Continue Reading...

Let’s Be “Determinedly Optimistic” About Licensing Artwork for Retail

It’s almost a truism that when company’s income is down, the first thing they cut is advertising, yet that’s exactly the time when a company needs to increase its  advertising in order to increase its sales. I would suggest another truism, that companies under stress tend to cut back on licensing artwork for their products. […]

Continue Reading...

How to Format Artwork So It Looks Good on the Internet

Ever come across pages that seem to take forever to load, or you get on an artist’s page and you wait and wait and slowly but surely the images start to appear and fill out? Even though the United States has one of the slowest load times of any industrialized nation (I understand France’s internet […]

Continue Reading...

4 Major Potholes on the Road to Success in Licensing Your Art, and How to Avoid Them

The great majority of artists know nothing, or next to nothing, about the business of art licensing. This is really not surprising because I could probably count on the fingers of one hand the B.F.A. programs and the art schools that teach anything significant to their students about how they can make money as an […]

Continue Reading...

The Six Most Common Mistakes Artists Make When Approaching Galleries

    Did you know on an average week I may be approached by as many as 20-35 artists looking for gallery representation? Most of them are ineffective. Are you making the same mistakes? Before I explain, let me introduce myself. My name is Jason Horejs. I have owned Xanadu Gallery in Scottsdale, Arizona, for […]

Continue Reading...

RSS – Know What That Is?

RSS stands for Real Simple Syndication. You’ve probably seen the RSS logo or just the tag RSS up in the corner or at the bottom of a lot of the blogs or websites that you visit on a regular basis. What RSS enables you to do is to have the most recent articles from a […]

Continue Reading...