The Six Most Common Mistakes Artists Make When Approaching Galleries

    Did you know on an average week I may be approached by as many as 20-35 artists looking for gallery representation? Most of them are ineffective. Are you making the same mistakes? Before I explain, let me introduce myself. My name is Jason Horejs. I have owned Xanadu Gallery in Scottsdale, Arizona, for […]

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RSS – Know What That Is?

RSS stands for Real Simple Syndication. You’ve probably seen the RSS logo or just the tag RSS up in the corner or at the bottom of a lot of the blogs or websites that you visit on a regular basis. What RSS enables you to do is to have the most recent articles from a […]

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Will Showing Your Art Risk Copycats Ripping It Off?

Over the years, artists have told me of a quandary they’ve found themselves in. On the one hand, they want to be able to show their art on the internet where prospective buyers or licensees can see it. On the other hand, they’re afraid that if they do so, then unscrupulous companies, here or abroad, […]

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Porterfield’s is Now Showcasing New Art on Facebook!

Please visit our new Porterfield’s Fine Art Licensing page on Facebook.  Here’s the link.  I hope to use this page to showcase great new art by Porterfield’s artists, with all images available for commercial product licensing.   – – – – (c) Lance J. Klass.  All Rights Reserved.  This article may not be reproduced with the […]

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Now Publishing on ArtBistro!

Many people have read my article “10 Secrets to Success in Art Licensing” over the years. It’s been published in the Artist & Graphic Design Market, the noted annual directory which has helped so many artists, illustrators and graphic designers connect with licensees and publishers over the years. I thought it was time to take that article […]

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You Can Benefit from LIMA Without Having to Become a Member

LIMA is the influential International Licensing Industry Merchandiser’s Association.  Established in 1965, the organization’s members include “companies and individuals engaged in the marketing of licensed properties, both as agents and as property owners, manufacturers, consultants, publications, lawyers, accountants, retailers” and others in the licensing business. Chances are that the owners of the hottest television shows, […]

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The First Step in Building Your Art Licensing Brand

You may find this hard to believe, but most of the artwork that’s sent to me for review could have been painted by anyone. If the art hadn’t come in a package or attached to an email from a particular artist, I wouldn’t have a clue who the artist was who created the images that […]

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Why Mailed Art Submissions Just Don’t Work

Before the rise of the internet, if an artist wanted to submit artwork to a publisher, agent or manufacturer, the artist either had to do it personally in a face-to-face meeting or else send the art submission through the mail. Back then, artists were told that mailed submissions had to have a self-addressed stamped envelope […]

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A New International Resource for Artists

If you want to make yourself and your artwork known, not just in the United States but internationally, you might want to consider getting a listing in one of the major international art directories or sourcebooks. The good news today is the announcement that there’s a brand-new art licensing directory that will be published for […]

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And So We Begin!

This is the first posting on a blog site that I’m starting in order to continue a project that I began many  years ago. Abuse of Artists Was Rampant Back then, I came upon instance after instance of abuses of artists at the hands of unscrupulous companies, and so I began to realize how little […]

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