How to Get Your Foot in the Door and Begin Long-Lasting, Mutually-Beneficial Licensing Relationships with the Right People at the Best Companies.

An artist asked me today how you go about grabbing a client’s attention. She said that sometimes it seems like you have to have an inside connection in a company or it just doesn’t work. Good point, and so I’ve made it the subject of this article. Where exactly do you start? Sending artwork ‘cold’ […]

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