How to Survive the Retail Landslide of the Great Recession

Remember the Retail Crash at the End of 2008? Christmas 2008 changed everything for retailers of consumer products.  Remember that awful retail season?  Or would we all rather forget it?  Retail sales took a serious plunge, mass marketers and independent retailers kept slashing prices and their margins in the hope of attracting more shoppers, and […]

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5 Good Reasons Why You Should Follow Smart Retailer Magazine

Smart Retailer (formerly Country Business) is worthwhile following for anyone who is interested in licensing their artwork.  I’ll tell you a bit about the magazine, and then tell you why it’s important. The magazine has been published for almost 20 years by Emmis Communications of Indianapolis, Indiana, and is the sister publication to Country Sampler, a […]

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Let’s Be “Determinedly Optimistic” About Licensing Artwork for Retail

It’s almost a truism that when company’s income is down, the first thing they cut is advertising, yet that’s exactly the time when a company needs to increase its  advertising in order to increase its sales. I would suggest another truism, that companies under stress tend to cut back on licensing artwork for their products. […]

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