Why Bringing in Top Licensed Art Makes a Whole Lot of Sense for Companies Who Want to Increase Their Sales

A few years back, I was contacted by a very large American company that had seen an image by one of our artists, that they saw in an ad we had run in an art licensing publication. They were interested in seeing what else this artist had created, and in learning how they might go […]

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The 10 Key Points That Must Be In Every Licensing Agreement

Art licensing contracts come all sizes, shapes, formats and wording. Some have lots of fancy legal terms, while others may be poorly written or just too short to cover everything that should be covered in order to protect you and your rights. Here’s a checklist of 10 essential points that must be covered in each […]

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You Can Benefit from LIMA Without Having to Become a Member

LIMA is the influential International Licensing Industry Merchandiser’s Association.  Established in 1965, the organization’s members include “companies and individuals engaged in the marketing of licensed properties, both as agents and as property owners, manufacturers, consultants, publications, lawyers, accountants, retailers” and others in the licensing business. Chances are that the owners of the hottest television shows, […]

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The First Step in Building Your Art Licensing Brand

You may find this hard to believe, but most of the artwork that’s sent to me for review could have been painted by anyone. If the art hadn’t come in a package or attached to an email from a particular artist, I wouldn’t have a clue who the artist was who created the images that […]

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And So We Begin!

This is the first posting on a blog site that I’m starting in order to continue a project that I began many  years ago. Abuse of Artists Was Rampant Back then, I came upon instance after instance of abuses of artists at the hands of unscrupulous companies, and so I began to realize how little […]

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