Agent Spotlight – Lance Klass, Porterfield’s Fine Art

An Interview with Art Licensing Agent Lance Klass, by Annie Troe This interview is reproduced with the kind permission of the interviewer and internet publisher, Ann Troe. All content is (c) Ann Troe.  ALL RIGHTS RESERVED. You can reach Ann through her blog at http://annietroe.blogspot.com or via email at info@AnnGraphics.com  I first learned of Lance […]

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You Can Benefit from LIMA Without Having to Become a Member

LIMA is the influential International Licensing Industry Merchandiser’s Association.  Established in 1965, the organization’s members include “companies and individuals engaged in the marketing of licensed properties, both as agents and as property owners, manufacturers, consultants, publications, lawyers, accountants, retailers” and others in the licensing business. Chances are that the owners of the hottest television shows, […]

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The First Step in Building Your Art Licensing Brand

You may find this hard to believe, but most of the artwork that’s sent to me for review could have been painted by anyone. If the art hadn’t come in a package or attached to an email from a particular artist, I wouldn’t have a clue who the artist was who created the images that […]

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Why Mailed Art Submissions Just Don’t Work

Before the rise of the internet, if an artist wanted to submit artwork to a publisher, agent or manufacturer, the artist either had to do it personally in a face-to-face meeting or else send the art submission through the mail. Back then, artists were told that mailed submissions had to have a self-addressed stamped envelope […]

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