Agent Spotlight – Lance Klass, Porterfield’s Fine Art

An Interview with Art Licensing Agent Lance Klass, by Annie Troe This interview is reproduced with the kind permission of the interviewer and internet publisher, Ann Troe. All content is (c) Ann Troe.  ALL RIGHTS RESERVED. You can reach Ann through her blog at http://annietroe.blogspot.com or via email at info@AnnGraphics.com  I first learned of Lance […]

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What Agents Look For in A New Artist

At our company, Porterfield’s Fine Art Licensing, we receive anywhere from 500 to 1,000 inquiries each and every year from artists who are looking for expert licensing representation for their artwork. Make your work suitable and compelling for retail products The vast majority of art submissions are, in our opinion, unsuitable for retail products and […]

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After Christmas, Think Catalogs!

What to paint?  It’s a question I’m often asked by representational artists.  Just as often, my suggestion is: paint Christmas subjects. The month that begins the day after Thanksgiving and lasts until late on Christmas Eve is the busiest buying season of the year. Do What Makes Sense! It always makes sense to paint to where the […]

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Why Exhibiting at Surtex is a Must for Serious Art Licensors Who Want to Succeed

Quite a Show! Surtex 2011 is over.  277 companies and individual artists participated in the show and in the process exhibited the works of over a thousand artists for viewing by almost 6,000 visitors representing manufacturers, retailers and developers of products destined for retail sale in every level of retail outlet from high end to […]

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How to Survive the Retail Landslide of the Great Recession

Remember the Retail Crash at the End of 2008? Christmas 2008 changed everything for retailers of consumer products.  Remember that awful retail season?  Or would we all rather forget it?  Retail sales took a serious plunge, mass marketers and independent retailers kept slashing prices and their margins in the hope of attracting more shoppers, and […]

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Top 10 Checklist for How to Get Moving in Art Licensing, by Linda Mariano

When Lance and I spoke about me being a guest writer for his Business of Art Licensing Blog, I was on my way to ArtExpo in New York and excited about presenting several seminars there to the art industry.   Lance and I talked about my article and we thought it would be helpful to discuss […]

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What To Do When You See Artwork Being Copied Without Permission

Recently, I read a comment on Linked In from an artist who was shown a local church calendar that had been put together by people in her area using scans of work by different artists. None of the artists were mentioned by name, no source was mentioned for the artwork, and no copyright notices were […]

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Why Bringing in Top Licensed Art Makes a Whole Lot of Sense for Companies Who Want to Increase Their Sales

A few years back, I was contacted by a very large American company that had seen an image by one of our artists, that they saw in an ad we had run in an art licensing publication. They were interested in seeing what else this artist had created, and in learning how they might go […]

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Will Showing Your Art Risk Copycats Ripping It Off?

Over the years, artists have told me of a quandary they’ve found themselves in. On the one hand, they want to be able to show their art on the internet where prospective buyers or licensees can see it. On the other hand, they’re afraid that if they do so, then unscrupulous companies, here or abroad, […]

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Porterfield’s is Now Showcasing New Art on Facebook!

Please visit our new Porterfield’s Fine Art Licensing page on Facebook.  Here’s the link.  I hope to use this page to showcase great new art by Porterfield’s artists, with all images available for commercial product licensing.   – – – – (c) Lance J. Klass.  All Rights Reserved.  This article may not be reproduced with the […]

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You Can Benefit from LIMA Without Having to Become a Member

LIMA is the influential International Licensing Industry Merchandiser’s Association.  Established in 1965, the organization’s members include “companies and individuals engaged in the marketing of licensed properties, both as agents and as property owners, manufacturers, consultants, publications, lawyers, accountants, retailers” and others in the licensing business. Chances are that the owners of the hottest television shows, […]

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