Let’s Be “Determinedly Optimistic” About Licensing Artwork for Retail

It’s almost a truism that when company’s income is down, the first thing they cut is advertising, yet that’s exactly the time when a company needs to increase its  advertising in order to increase its sales. I would suggest another truism, that companies under stress tend to cut back on licensing artwork for their products. […]

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You Can Benefit from LIMA Without Having to Become a Member

LIMA is the influential International Licensing Industry Merchandiser’s Association.  Established in 1965, the organization’s members include “companies and individuals engaged in the marketing of licensed properties, both as agents and as property owners, manufacturers, consultants, publications, lawyers, accountants, retailers” and others in the licensing business. Chances are that the owners of the hottest television shows, […]

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