Want to Keep Up-to-Date? Read Art Licensing Weekly

Art Licensing Weekly is a compendium created by Porterfield’s Fine Art Licensing for artists and others who want to keep up-to-date with what’s happening in the world of art, licensing and art licensing. It’s completely free to subscribe, arrives every week in your inbox, and gives you a ton of great articles that you’d have […]

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How to Respond to Art Licensing Inquiries

You’ve just received an email from someone who says they’re interested in licensing some of your art.  That sounds like good news and cause for celebration?     Most artists, especially those who have never licensed their work before, would be excited, but possibly a bit confused as well.      I hear from artists all the […]

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Here’s What Surtex Looks Like and Why It’s Important!

This is a great little video, very well-done and informative, which might be the best introduction to North America’s foremost art licensing show.  Anyone who is curious about the show should see it: What Surtex is really all about

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Q & A on Art Licensing – How to Present Artwork

We receive lots and lots of questions from artists, and some questions and responses touch on important subjects for any and all artists who wish to promote and license their artwork. Here’s one recent query, and my response: Q – My question deals with targeting certain business for licensing. What is the best way to […]

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4 Critical Steps to Sell More Art

Four Critical Steps to Sell More Art By Jason Horejs “What do you do?” you’ve been asked many times. “I am an artist” is most likely the response that instantly comes to your lips. You have probably been giving this answer from a very early age. No matter what else you’ve done in your life, […]

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What Agents Look For in A New Artist

At our company, Porterfield’s Fine Art Licensing, we receive anywhere from 500 to 1,000 inquiries each and every year from artists who are looking for expert licensing representation for their artwork. Make your work suitable and compelling for retail products The vast majority of art submissions are, in our opinion, unsuitable for retail products and […]

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Surtex 2013 Dates and Details Announced

Artists, designers, and licensing agencies have already begun to make plans for their involvement in Surtex 2013, the premier art licensing show of the year. According to show management, Surtex will return to the Jacob K. Javits Convention Center in New York City from May 19-21, 2013. More Exhibitors and More Traffic The three-day show […]

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A Licensing Agent’s Point of View on Surtex 2012 and the State of the Market

I’ve been publishing interviews and articles about Surtex since the end of May after returning from the show. It has been great learning and fun to get multiple views of the show. I was pleased to host an informative interview with Lance Klass, President of Porterfield’s Fine Art Licensing, who has shared with us his views as […]

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What is the Economy Telling Us About How to License Art?

It’s been a slow and sluggish three years since the retail disaster of the 2008 Christmas buying season, when retail sales declined precipitously, retailers were stuck with inventory they couldn’t sell and in most cases couldn’t return, and their suppliers – our art licensees – faced reduced demand, shrinking consumer confidence, and general confusion about […]

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Harnessing the Power of Social Media in Art and Design Licensing

For all the talk these past few years about harnessing the power of social media to promote your business, your products or your art, when it comes down to it, many people don’t know much about social media at all. Of those who do, many if not most don’t understand how they can use social […]

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Illustrators May Now Be Able to Capture Back Royalties on their Orphan Works

According to the Illustrators’ Partnership Orphan Works Blog, “a list of illustrators, designers and photographers has been made public who may now claim their reprographic fees.” At issue was a million dollar lawsuit brought by the Graphic Artist Guild against the Illustrators’ Partnership that was dismissed by the New York State Supreme Court when it […]

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A small insight into what happens behind the scenes in a blog…

People go to all sorts of lengths to raise the position of their sites on major search engines like Google, here and abroad. Searching for backlinks  One thing they do to try to optimize their search engine placement is to plant phony comments to articles on blog sites.  If their comment appears online, then the […]

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After Christmas, Think Catalogs!

What to paint?  It’s a question I’m often asked by representational artists.  Just as often, my suggestion is: paint Christmas subjects. The month that begins the day after Thanksgiving and lasts until late on Christmas Eve is the busiest buying season of the year. Do What Makes Sense! It always makes sense to paint to where the […]

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The Runaway License

    I know this title sounds like a John Grisham mystery, and while runaway licenses do have elements of mystery in them they’re anything but fiction. Unfortunately, they do exist, and they can be difficult to deal with, very difficult to control, but not always that difficult to extricate oneself from with some persistence. […]

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How and Where Do You License Art? An Interview

This Interview with Lance Klass, President of Porterfield’s Fine Art Licensing, was conducted by Alex Colombo and published in his The Moon From My Attic art blog: I’ve been working on my first licensing collection. So far I managed to not throw away anything…however, some concepts didn’t work that well after I placed them on mock-ups or […]

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How to Send a DMCA Takedown Notice When You Find Unauthorized Use of your Art on the Internet

If you come upon unauthorized use of your artwork on the internet, there’s a straightforward way under the law to seek the removal of the artwork. The Digital Millenium Copyright Act (DMCA) states that while an Internet Service Provider (ISP) is not liable for transmitting information that may infringe a copyright, the ISP must remove […]

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Why Exhibiting at Surtex is a Must for Serious Art Licensors Who Want to Succeed

Quite a Show! Surtex 2011 is over.  277 companies and individual artists participated in the show and in the process exhibited the works of over a thousand artists for viewing by almost 6,000 visitors representing manufacturers, retailers and developers of products destined for retail sale in every level of retail outlet from high end to […]

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Understanding Copyrights and Licenses

This is the title of an intelligent and helpful article by David Bushell in Smashing Magazine online.  David is a senior website designer and front-end developer who blogs regularly at http://dbushell.com/. His article covers the in’s and out’s of copyrights and licensing both in the US and UK. Topics covered include copyright and licensing, ‘fair use’, ‘public […]

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Welcome a Bright New Addition to Art & Art Licensing Blogs

About a year ago, AdaPia d’Errico created a blog on Tumblr, the free and easy-to-use blog site, to promote the artistic works of her sister, Camilla, a talented Canadian artist, illustrator and cartoonist.  As the blog developed, AdaPia began to diverge from solely promoting the art of her sister and of other bold and creative […]

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How to Survive the Retail Landslide of the Great Recession

Remember the Retail Crash at the End of 2008? Christmas 2008 changed everything for retailers of consumer products.  Remember that awful retail season?  Or would we all rather forget it?  Retail sales took a serious plunge, mass marketers and independent retailers kept slashing prices and their margins in the hope of attracting more shoppers, and […]

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