Good Licenses are Based on Good Agreements

I’ve been in art licensing for so long that I’ve heard a ton of “horror stories” from artists who’ve made mistakes that should have been completely avoidable. One of the worst comes from an inability to read and understand basic licensing contracts. Read It And Weep Here’s an example: one artist told me he was […]

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Let’s Be “Determinedly Optimistic” About Licensing Artwork for Retail

It’s almost a truism that when company’s income is down, the first thing they cut is advertising, yet that’s exactly the time when a company needs to increase its  advertising in order to increase its sales. I would suggest another truism, that companies under stress tend to cut back on licensing artwork for their products. […]

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